SATURO was founded on the 23rd of March, 2017 in order to make convenient and healthy Complete Food available in Europe to as many people as possible. This goal is deeply rooted in our commitment to provide tried and tested high-quality and healthy Complete Food, and to keep the prices transparent and fair by forgoing advertising. Additionally, we are focusing on being radically sustainable. For us, this means more than just lip service. High-quality nutrition, fewer euro, radically sustainable. Perfectly simple – wouldn’t you say?

Good things don’t have to be expensive.

With nutritionally Complete Food, you can easily and quickly replace unhealthy meals. The enthusiasm for this idea is growing in Europe and the USA.

However, there is one little problem: Traditional brands incorporate a lot of markups into their prices. Costs for online marketing, trade margins, advertising …

It’s usually you – the customer – who has to cover these costs, without necessarily getting a better product. We would like to do things differently.

SATURO was founded on the 23rd of March, 2017 in order to make convenient and healthy Complete Food available in Europe to as many people as possible. This goal is deeply rooted in our commitment to provide tried and tested high-quality and healthy Complete Food, and to keep the prices transparent and fair by forgoing advertising. Additionally, we are focusing on being radically sustainable. For us, this means more than just lip service. High-quality nutrition, fewer euro, radically sustainable. Perfectly simple – wouldn’t you say?

Good things don’t have to be expensive.

With nutritionally Complete Food, you can easily and quickly replace unhealthy meals. The enthusiasm for this idea is growing in Europe and the USA.

However, there is one little problem: Traditional brands incorporate a lot of markups into their prices. Costs for online marketing, trade margins, advertising …

It’s usually you – the customer – who has to cover these costs, without necessarily getting a better product. We would like to do things differently.

Tried and tested high-quality Complete Food.

Starting in early 2017, SATURO was one of the first companies to offer ready-to-drink Complete Food in Europe. Having sold millions of meals, we have experience with the full range of products: Drinks, powders and bars. Our products come from certified, renowned manufacturers in Germany, Great Britain, the Netherlands, and Austria. Hundreds of positive reviews on Amazon and numerous awards speak in favour of SATURO. SATURO won the biggest certified and independent comparative test for Complete Food. We were the only ones (!) rated “Very good”.

How did we achieve this? Since the very beginning, we’ve been investing lots of time, energy, and money in research and product development. Just like in a gourmet restaurant, high-quality ingredients form the basis of a good product. We optimise our products’ flavour through extensive blind tastings. Scientific expertise from the latest nutrition research is integrated. Founding a start-up means introducing great products onto the market fast, but in terms of quality assurance we’re old-fashioned; you could even say fastidiously German.

We and our families also drink our SATURO daily. Food is a matter of trust. We stand by that.

Tried and tested high-quality Complete Food.

Starting in early 2017, SATURO was one of the first companies to offer ready-to-drink Complete Food in Europe. Having sold millions of meals, we have experience with the full range of products: Drinks, powders and bars. Our products come from certified, renowned manufacturers in Germany, Great Britain, the Netherlands, and Austria. Hundreds of positive reviews on Amazon and numerous awards speak in favour of SATURO. SATURO won the biggest certified and independent comparative test for Complete Food. We were the only ones (!) rated “Very good”.

How did we achieve this? Since the very beginning, we’ve been investing lots of time, energy, and money in research and product development. Just like in a gourmet restaurant, high-quality ingredients form the basis of a good product. We optimise our products’ flavour through extensive blind tastings. Scientific expertise from the latest nutrition research is integrated. Founding a start-up means introducing great products onto the market fast, but in terms of quality assurance we’re old-fashioned; you could even say fastidiously German.

We and our families also drink our SATURO daily. Food is a matter of trust. We stand by that.

Transparent and favourable prices.

Supposedly, we see 6,000 advertisements a day. This doesn’t only drain our attention, but also makes products more expensive. We think that’s crazy and of no use to you as the customer.

We wonder: Does it have to be like that? You can produce a high-quality, powder-based, nutritionally complete meal with 400 calories for approx. 65 cents. Why do we usually pay around 1.70 euros then, depending on the provider?

We counter these pricing and advertising policies with complete transparency: SATURO aims to introduce an exciting concept from the fashion (Everlane) and software (Buffer) segment to the food industry. What does that mean? Using our vegan vanilla powder as an example, we show you what our cost structure is based on. Also starting with our powder, we do without paid advertisements (such as Facebook ads), trade margins, and similar marketing expenses. In addition, you can see that, as the sales of SATURO powder increase, the cost of SATURO powder will continue to decline as product development (“R&D”) costs are distributed among more units!

So you know you’re getting top quality at the best price. We spare ourselves unnecessary marketing and you feel the cost savings in your pocket at the end of the month.

Transparent and favourable prices.

Supposedly, we see 6,000 advertisements a day. This doesn’t only drain our attention, but also makes products more expensive. We think that’s crazy and of no use to you as the customer.

We wonder: Does it have to be like that? You can produce a high-quality, powder-based, nutritionally complete meal with 400 calories for approx. 65 cents. Why do we usually pay around 1.70 euros then, depending on the provider?

We counter these pricing and advertising policies with complete transparency: SATURO aims to introduce an exciting concept from the fashion (Everlane) and software (Buffer) segment to the food industry. What does that mean? Using our vegan vanilla powder as an example, we show you what our cost structure is based on. Also starting with our powder, we do without paid advertisements (such as Facebook ads), trade margins, and similar marketing expenses. In addition, you can see that, as the sales of SATURO powder increase, the cost of SATURO powder will continue to decline as product development (“R&D”) costs are distributed among more units!

So you know you’re getting top quality at the best price. We spare ourselves unnecessary marketing and you feel the cost savings in your pocket at the end of the month.

Radically sustainable.

We want to go further and lay the cornerstone for a sustainable economy. Humanity must significantly reduce CO2 emissions in order to fight the climate crisis.

For our whey-based powders, SATURO is voluntarily introducing a carbon dioxide tax of 180 euros per tonne of CO2 to compensate for the impact on the environment. The soy protein we’re using for our vegan shakes means a reduced consumption of land and water. Moreover, the corresponding CO2 emissions are 6.5 times lower compared to products of animal origin. One SATURO powder meal contains 21.5 g of proteins and, if based on whey, produces 0.35 kg of CO2 emissions. Consequently, the resulting CO2 cost per meal is 6 cents.

SATURO will use the voluntary tax to invest in certified, sustainable CO2 compensation projects. This way you’ll make a little difference for our climate with every powder meal. No matter whether vegan or whey-based.

You can help us make a difference!

CONSISTENTLY SUSTAINABLE.

We want to go further and lay the cornerstone for a sustainable economy. Humanity must significantly reduce CO2 emissions in order to fight the climate crisis.

For our whey-based Powders, SATURO is voluntarily introducing a carbon dioxide tax of 180 euros per tonne of CO2 to compensate for the impact on the environment. The soy protein we’re using for our vegan Shakes means a reduced consumption of land and water. Moreover, the corresponding CO2 emissions are 6.5 times lower compared to products of animal origin. One SATURO Powder meal contains 21.5 g of proteins and, if based on whey, produces 0.35 kg of CO2 emissions. Consequently, the resulting CO2 cost per meal is 6.3 cents.

SATURO will use the voluntary tax to invest in certified, sustainable CO2 compensation projects. This way you’ll make a little difference for our climate with every Powder meal. No matter whether vegan or whey-based.

You can help us make a difference!

Radically sustainable.

We want to go further and lay the cornerstone for a sustainable economy. Humanity must significantly reduce CO2 emissions in order to fight the climate crisis.

For our whey-based powders, SATURO is voluntarily introducing a carbon dioxide tax of 180 euros per tonne of CO2 to compensate for the impact on the environment. The soy protein we’re using for our vegan shakes means a reduced consumption of land and water. Moreover, the corresponding CO2 emissions are 6.5 times lower compared to products of animal origin. One SATURO powder meal contains 21.5 g of proteins and, if based on whey, produces 0.35 kg of CO2 emissions. Consequently, the resulting CO2 cost per meal is 6 cents.

SATURO will use the voluntary tax to invest in certified, sustainable CO2 compensation projects. This way you’ll make a little difference for our climate with every powder meal. No matter whether vegan or whey-based.

You can help make a difference!